Every event we did we found more momentum around this customized hat experience. Hats were selling as fast as we could source, reshape, trim, and place out for sale.

The next logical step was investing in wooden hat blocks, liquid starch, and books about the hat-making trade. We started deconstructing vintage fur felt hats, washing the felt, re-blocking to larger sizes, hand sewing in new calfskin sweatbands and new satin liners.